Flats on D offers a variety of apartment homes within an easy walk to the Seaport and South Boston. Built to the human scale, elevators are available— but optional. Targeting a millennial audience, the brand identity reflects the contemporary architecture and unique personality of the emerging Seaport/Southie neighborhoods of Boston. Animated images and a bold color palette were used to enhance the character of the area and set a distinguished, edgy and fun personality from competing properties in the area.